Brand Center

Our brand, just as sharp in your hands.

Download our logos, partner badges, colours and typefaces in one place. Every logo is vector: SVG for the web, PDF and EPS for print, PNG for slides and office documents.

Download the brand kit ZIP · 2.6 MB Partner logos
  • 28logos and badges
  • 4file formats
  • 140ready-made files

Anatomy

Five parts, one signature

The Ubden® logo is made of a frame, a monogram, the wordmark, the registered mark and the tagline. Their proportions are fixed: always use the supplied files, never re-set the logo.

  1. Frame

    The thin square frame that holds the monogram. Its weight is the finest line in the logo.

  2. ub monogram

    The right stem of the u is also the stem of the b: two letters joined on one stem.

  3. ubden wordmark

    Heavy, geometric lowercase letters, set so tightly that they touch.

  4. Registered mark

    The ® always sits top right of the wordmark, above the n.

  5. Tagline

    THE CULTURE OF INNOVATION. It spans the exact width of the wordmark; at small sizes use the logo without it.

Logos

A logo for every background

Use the dark logo on light backgrounds and the white logo on dark ones. Spectrum versions are for digital use only. Pick a variant, then download the format you need.

SVG for the web, PDF and EPS for print, PNG for office and slides.

Partners

Partner and dealer logos

Show that you work with Ubden. Every badge comes as a horizontal lockup and as a plate badge, for dark and light backgrounds.

For our partners: the partners section of your website, proposals, events and trade fair material.

For authorized dealers of Ubden products and services: shops, websites and sales material.

A footer credit for websites and software built by Ubden.

Add it to your footer

If you run a site built by Ubden, paste this code into the footer. The logo is served from this site, so it stays current.

<a href="https://www.ubden.com/" target="_blank" rel="noopener" title="Ubden®">
  <img src="https://www.ubden.com/assets/brand/partner/powered-lockup/ubden-powered-lockup-on-light.svg" alt="Powered by Ubden®" width="160" height="24" loading="lazy">
</a>

The Partner and Authorized Dealer logos may only be used by organisations with an active partnership or dealership agreement with Ubden. When the agreement ends, the logos are removed.

Download the partner kit ZIP · 1.1 MB Not a partner yet? Join our dealer network: products, training and sales support, with your badge ready to go. Dealer application

Colours

Night blue and a spectrum of light

The logo is reproduced in Night and White only. Cyan, violet and emerald are accents on digital surfaces and form the spectrum gradient. Click a colour code to copy it.

  • RGB
    5 6 15
    CMYK
    67 60 0 94
  • RGB
    255 255 255
    CMYK
    0 0 0 0
  • RGB
    0 212 255
    CMYK
    100 17 0 0
  • RGB
    124 58 237
    CMYK
    48 76 0 7
  • RGB
    16 185 129
    CMYK
    91 0 30 27
  • RGB
    245 158 11
    CMYK
    0 36 96 4
  • RGB
    2 132 199
    CMYK
    99 34 0 22
  • RGB
    244 246 253
    CMYK
    4 3 0 1

Spectrum

A 120-degree blend from cyan to violet to emerald. Used on buttons, accent lines and the spectrum logos.

linear-gradient(120deg, #00D4FF 0%, #7C3AED 45%, #10B981 100%)

CMYK values are converted from the screen colours; for corporate print, confirm them against your printer's proof.

Typefaces

Three typefaces, one voice

All three are free under the SIL Open Font License. The logo is never re-typed in a font; the typefaces are for headings and text.

Headings

Sora

Innovation is a culture

Display headings and highlight figures. Geometric, crisp and wide.

600 · 700 · 800 Open in Google Fonts
Subheadings

Space Grotesk

Innovation is a culture

Card titles, menus and labels.

500 · 600 · 700 Open in Google Fonts
Text

Inter

Innovation is a culture

Paragraphs, forms and interface text. The most legible at small sizes.

300 · 400 · 500 · 600 · 700 Open in Google Fonts

Usage rules

Give the logo room to breathe

Keep clear space around the logo equal to the x-height of the wordmark. No text, image or other logo enters this area.

Minimum sizes

  • Primary logo (with tagline)160 px · 40 mm
  • Horizontal logo96 px · 24 mm
  • Monogram24 px · 8 mm
  • Partner badge140 px · 35 mm

Do

  • Dark logo on a light background

  • White logo on a dark background

  • White monogram on the spectrum

Don't

  • Don't stretch or distort it

  • Don't rotate or skew it

  • Don't recolour it

  • Don't add shadows, glows or effects

  • Don't place it on busy backgrounds

  • Don't re-type the logo in a font

Press

About us, in one paragraph

Use this text in news articles, event brochures and partner pages.

Ubden® is a technology group that has provided IT consulting, software development, training and business development to businesses of every size since 2012, through its companies in the USA, Türkiye and Estonia. It is a digital transformation partner for organisations in cloud, cybersecurity and Industry 4.0 projects. Its tagline: The Culture of Innovation.

The whole brand kit, in one file

Logos, partner badges, colours and usage notes, as SVG, PDF, EPS and PNG.

Download the brand kit ZIP · 2.6 MB · 140 files Download the partner kit